PROJECT
Semana de Ingeniería 2022
ROLE
Creative Director
Graphic Designer
TYPE OF PROJECT
Commercial
DATE
May - Jun 2023
Following the success of UNSTA DISEÑO in 2022, authorities of UNSTA contacted me to create the branding and establish the creative direction of their engenieering week 2023.
We had a lot of ideas and very tight deadlines to deliver everything as the event had to be promoted and a lot of assets had to be printed in time for the week that would happen in June 2023.
There were more than 10 speakers and 3 core events that happened during the week where students could participate. The innovation challenge and STEAM where two challenges in which they had to sign up their teams and compete in educational challenges. Before all the presentations there was also a football event for all faculty students to join and have a chance to win.
The speakers brought the event to life by sharing their knowledge and inspiring engineering students of all years.
IN WITH THE NEW
The event suffered many design changes through the years, the brand would change and there was never a strong identity to base the event on year after year.
The new brand had to be youthful, cool and catch students attention so they would participate in workshops, events and presentations from international speakers.
The original orange color was now being used only for the Engeneering Faculty branding and not the event brand.
Event Brand - 2018
Event Brand - 2019
Event Brand - 2020
Event Brand - 2022
2023 - Semana de Ingeniería Brand
COLOR PALETTE
With the university faculty taking over the iconic orange color, the main challenge for this branding was to figure out what colors would represent the event and stay relevant for future events to come.
We ended up settling on black and white plus a very electric purple and green that would stand out, print well and catch the attention of the university students.
MERCH, PRINTS, POSTERS & MORE
Bringing the event to life with posters for events, tickets, shirts and stickers for the students to enjoy and use wherever they please.
Our mission was to create eye-catching and bold pieces so they could stand out inside the university and motivate students to participate and learn during the whole week.
COMMUNICATION
IS KEY
One of our main goals was to be able to actually reach students so our main way of communicating was instagram posts and stories as well as posters around campus for the specific events.
